Truly a Global Game

One of the things the NBA has worked really hard at (and become very good at) is making basketball truly a global game. Remember the Dream Team? There wasn't a team in the world that belonged on the court with them. The talent gap has shrunk considerably, though. You hear it all the time. I don't need to rehash that.

But it's just not just about players, it's about branding.

Look what my parents found for me in Israel: